There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and talk shows. Right before the commercial break, the hosts announce what’s coming up next. The idea is that you’re intrigued enough to sit through the commercial to see the next segment....

When you’re creating a website there are a number of decisions to make. In addition to your budget and the creation process, there are features and functions to weigh. There are so many fantastic technologies and options that the process can feel overwhelming! ...