There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and talk shows. Right before the commercial break, the hosts announce what’s coming up next. The idea is that you’re intrigued enough to sit through the commercial to see the next segment....

Eventually, you just need to get started. Yes, you need to reach the small goals that will lead you to your big goal, but eventually, you just need to get your idea out into the world and evaluate the response. You launch, refine, fix problems, and then keep going. Then, your side hustle gets better as you go....